The optimization of a new website by some businesses may be demoralized simple because of the huge competition out there in search ranks. This situation may be further dented if the business owners are deprived of in-house SEO solutions or smart consultant who can take care of this front for them. Things will come at halt as they will not be doing anything to promote their business online.

In complex markets like Dubai, one may not be able to go the distance with his/her business idea if the approach resembles to the one mentioned above. One must get things right from the beginning so as to be able to cope with the challenging competition levels that he/she may have to go through while operating in such complex markets.

The world of search engine optimization in Dubai is unique in many ways but it is controllable and manageable, all one needs is to ensure the following points:

Understand the basics:

Some of the very core SEO elements happen on one’s own website. Link building is one thing but we will discuss that later, a good link building without a good On Page optimization would mean nothing.

Related: SEO Myths You Must Leave Behind

To start with, one would need to get this area right first, let’s have a look at how this could be made possible:

On-Site Optimization, some golden rules:

Keep your keywords simple and within the thresholds defined by major search engines like Google. Don’t overdo things by stuffing so many keywords as that would mean asking for troubles in the form of penalties.

If you are not sure about the keywords or not using any, then try Google keyword planner tool to get some idea, pick the ones that best fit your website and its target industry.

  • Title Tag

This tag may be different for your home page and other sub-pages and it helps search engines to know what your website is about. It must not exceed 60 characters in length.

  • Meta Description

Just like Meta Tag, this part is also very important although the recent updates may have affected it but you will need to understand that you are not focusing Google only. Of course Google is the king but there are other major search engines that may give you serious traffic. Therefore you may keep everyone of them in mind.

  • Duplicate content, broken or irrelevant on site links:

After looking at the Meta side, you will need to check the health of the website from all the angles, see if the content on each page is relevant to that page and the overall website. Stuffing, repetition, hidden or broken links shall be removed and fixed accordingly. Internal linking shall be done cleanly and smartly.

Off-site Optimization:

  • The tricky part:

By the time you would have done the onsite setup for optimization and reached this phase, you would have gained momentum and now that all the hard work is done, you may get tempted and start throwing content in the form of blogs, articles, info-graphs, slide shares across the internet. This is where most of the SEO campaigns failed drastically. Follow the below mentioned steps:

  • Prepare a Sheet and distribute the keywords:

This is an old trend though but many practitioners still follow it because they feel comfort with manual records. There is no harm in doing so though. However, there are tools that can generate reports for you and maintain a track record for the processes that are carried by one as a search engine optimizer.

You will need to split the keywords in a systematic manner so that you can give them ample gaps for submission. Generating back links aggressively will harm your website, no matter how good in quality the back link is. Divide this task of submission systematically with a smart loop, go for a diversified approach.

  • Avoid a static approach:

Many SEO campaigns fail because people select few sites and constantly post on them for months. The back links are there but they are from the same domains and the website ranks fluctuate all the time. You must do R&D and find new high authority pages from where you can get back links. This should be done once a week so that you can add new submission sites to your list. The idea is not to kill the concept of diversification.

  • The right Content:

If it is a blog that you are about to post then it should be very productive and juicy in nature. Highly informative in nature and should be of 500 plus words. For articles you will need to write at least 1000 words, the more the better but it should be really appealing, your blog and articles shall be taken seriously by you and should be considered as your main strikers.

A reader once read a good material makes up his/her mind and may click on the target keyword and visit your website with a positive frame of mind. Conversions become easier in such scenarios.

No matter whatever you post or do, tell social media about it:

This is where you will be getting most of the traffic from. The idea is to divert traffic from social media to your blogs and articles and introduce your audience to some well written and SEO juicy content. Urge them to look for best solutions and how they can get their intended products or services in a fair and genuine passion.

Using tricks, unauthentic information or writing on your own may lead to augmented bounce rate. You must understand that everyone in this world is a buyer, but they need proper directions, let your blogs and articles do that for you by directing them in the right direction. Within no time, you will see that you are gaining on their trust and this is where things will start shaping for your and will turn in favor of your business online.

The world of search engine optimization is very dynamic and you will need to be on top of it further if you are eyeing SEO Dubai oriented practices so as to divert elevated traffic volumes toward your website.