Good web design involves a lot more than simply creating an attractive-looking website. There are hundreds of different factors that determine the eventual usability of a website, and all of these elements must work together to create a final product that is not only user-friendly but also built for search engine optimization.
For the purpose of simplicity, we are going to talk about 5 of the most important factors that will bring users to your website and keep them engaged long enough to allow your advertised products or services to shine.
1. Less is more
When it comes to effective web design practices, less really is more. The simpler you keep your design, the easier it will be for users to navigate through your website and find what they are looking for.
You will find plenty of over-design webpages on the internet that are cluttered with far too many elements, thereby distracting users from what they originally came to find. What is the point of adding multiple features on your site if no one will ever use them because they are ruining the aesthetics?
For this purpose, we recommend that you always set out clear goals and objectives before you start. Figure out what your website’s actual purpose will be, and design everything to make sure it complements and facilitates that one purpose rather than complicating it.
Keeping your website simple does not mean you should sacrifice design creativity. In fact, the professional designers at SpiralClick a web solutions provider in Dubai try to find new, creative ways to keep things simple while also ensuring that they do not sacrifice functionality.
A great example of this is the use of white space to highlight certain elements on the page that deserve the user’s attention. By incorporating this principle of negative spaces, you can create webpages that are aesthetically pleasing while also guiding users wherever you want them to go.
An important thing to remember here is that it is completely acceptable to copy someone else’s design ideas, so long as you are adding your own creative touch to it. Web design principles evolve with time to suit changing user demands, so it is only understandable that everyone will try and incorporate the same trends that successful business are using.
It is not enough to make the website aesthetically pleasing. It needs to be appealing to the right kind of customers.
What this means is that you should never forget your target market while you are designing the website. Keep in mind that it is simply not possible to create something that is attractive for people of all ages and backgrounds. Someone, somewhere in the world will always have a problem with an element you have added or the color scheme you have used.
Research your target market thoroughly before you begin and, if possible, ask professional web solutions Dubai-based firm for help. The experts at these firms have extensive experience designing and developing web pages for all kinds of companies, and they will know the trends and practices that would appeal to your audience.
Modern-day users appreciate honesty, and they look for it every time they open a new website or visit a business.
Here, the important thing is to make sure that all of your online content speaks to your users in a very “human” way. Do not make your company sound mechanical by using the same 4 lines over and over again. Think about some of the words, phrases, and headings you would want customers to associate with the business, and incorporate these into your web content.
If you regularly take part in charity events or donate to a good cause, make sure you let people know by adding a separate CSR (Corporate Social Responsibility tab somewhere on the website. This will help your users feel more connected to your business.
5. Brand identity
Every business has a unique identity that it strives to promote. This brand identity is what separates the business from its competitors and helps its customers recognize products or services in an instant.
Think of a soda can and the color red and your mind will instantly visualize the Coca Cola label. This is the power of good branding, and it is essential for effective web design.
A website should reflect the business’ personality with every element working together in harmony to deliver the required message to the user. This not only ensures that website looks cohesive and structured, but it also helps promote the brand’s quality of product and services.