Gone are the days when the websites were a collection of text pages strung together. Then came the era of Flash with flashy websites and other visual gimmicks, but when the Web 2.0 emerged the content needs for the websites changed dramatically. The social connection philosophy of social media websites made the websites extension of the social media with sharable content.
The emphasis is on the digital content that is shareable on social media. The consistency across the websites gives the company its branding advantage. Let’s look at some of the popular digital content of Web 2.0
Still, Text is the King!
Whether one likes it or not, the text is still the king of the content. The search engine ranks the pages according to the text on the page. It is true that people don’t have time now to read entire pages of text. But one can different visual formatting options to make the content skim-able such as bullets, numbering, indentations, small paragraphs, etc.
The search bots like content and pages and rank pages with 300 or more words higher than pages having a dearth of text. To avoid boring the readers, use text like story telling. People like to read stories. If the story is interesting they will read the details. Interesting headings and sub-headings make the text digestible. Similarly, visual elements such as bullets and numbering can make the text readable.
Images are worth a thousand words
The digital boom of 90’s and the social media boom of 2000’s have one thing in common. Yes, it is the use of images on the websites. The slower websites of 90’s could only support jpg and other light formats. As new communication technologies developed such as 3G and 4G internet, HD quality images begin to be added to the websites.
Social Media runs on the basis of images or selfies. Millions of images are added to the social media websites daily along with the images added to the websites. Search engines can rank the images of the websites too. It is another good method to improve the SEO of the website to add relevant images and graphics to the site.
Graphics tell the story
Accompanying the images is the graphics design. The graphics designing is an important visual tool to build corporate or brand identity. As the smart phones have become ubiquitous, the text has receded giving the way to icons and graphics.
For example, a blue box with and small F, tells us the application is related to Facebook. Or a silhouette of small chirping bird means the application is associated with Twitter. Its consistent use ensures the brand identity.
Videos are the queen of content
Videos are the most popular digital content among consumers. The social media has fueled the trend of video viewing. This trend has affected the web 2.0 as well. Companies can engage users with interesting videos such as Vox Pops or asking people interesting questions. This, on one hand, provides comical relief and on the other hand, it is a great PR tool which highlights the culture of the organization.
Sharing these videos on social media pages increases the impressions of the users which is a very essential for building the corporate brand identity.
Info-graphics: More information within limited space
Combining two powerful tools i.e.., text and graphics into cohesive content, we get the infographics. Infographics present important data in visual formats. The flashy graphics are eye-catching and readers can get more information in limited time.
It’s in the Memes
Memes are the cheeky pictures with a heading and subheading containing a popular culture idea. Its idea has been taken from the biological genes. The genes transmit content from one organism to the next. Similarly, the memes transmit the idea from the creator to the user and it is contiguous (sharable) too.
Tell the story through a 3 sec video
Gif is a clip of 2-3 seconds that contains funny moments from films or TV shows. This is accompanied by some text which has the punchline. It is funny and one of the most shared digital content on the web and social media.