Web design is not simply about adding images and words to a homepage- it’s about implementing clever designs which incorporate strategy, structure, visual impact, usability and conversion elements. In this article, we look at some elements which one needs to look for in effective web design.

Usability is probably the most important element of effective web design, as nobody wants to navigate a web page which isn’t easy to use and does not help the user to find information. When one enters a website, they are there for a purpose, and that purpose is to find information, contact the company or perhaps purchase a product.

User experience:

For example, if we talk about the UAE market, these changes will also affect the website design Dubai industry.

Steve Jobs once said: “Design is not just what it looks like and feels like; design is how it works.”

New approaches are centered on making things easier for the users as it uses a user-centered technique.

Data visualisation: 

Big companies are providing statistics of their company for increasing user interaction. The data analytics has attained great importance nowadays. You can get your user’s attention by using attractive and eye-catching images representing charts.

Related: Web Design, SEO And Branding, What’s The Relation Between Them?

Long-scrolling websites:

Users will scroll your page right to the bottom if you have an interesting story to tell. Providing inappropriate information will result in little or no customer traffic. The usage of mobile devices and tabs made the long-scrolling sites popular.

You will find it easy to use scroll on small screens rather than laptops or PCs. Examples are parallax scrolling and animations. Parallax scrolling is a technique where background images move by the camera.


We have already seen the increase in design size. This trend will flourish in future. Attractive textures and attractive colours are added to the page these days. Developers are using the large typography images and easy to read novelty options.

Related: 5 Typography Trends In Web Design For 2017!


The trend of gradients (position-dependent colours to fill a region) has returned. That’s why most companies are using bright colours, two-toned gradients for background usage. The colour effect actually creates a level of depth.


Points discussed above are just a glimpse of what this part of development holds when it comes to the significance, the nature of this industry is such that one can initiate a never ending research on it… Select the styles that best fit your needs and suits your budgets. Trying to do too much will instantly affect the UX of your website.

If you are keen to outsource this critical task to professionals that are operating actively in the domain of website design Dubai then you must carry out this task in a watchful manner and share your design needs only with those who are backed with elite solutions.